Thursday, 12 October 2017

Katy Perry 'Firework' Video Analysis





The Katy Perry ‘Firework’ video opens with a tilt shot, where you see Katy Perry for the very first time. She is wearing a light coloured ball gown, and she is standing on a balcony calling out to all people within the city. It is then cut to a close up of her face which she is heavily made up, and looks incredibly pretty. She is looking straight at the camera which makes the lyrics that she is singing so much more personal to the viewer of the video. The significance of Katy Perry with all of the fireworks mixed in with her video is that she seems to be the first one who you see fireworks coming out of her chest. Her fireworks are seen for miles and the first person to properly see them is the patient in the hospital. This shows that Katy Perry is the one who is going to open up the others who have narratives within her video. This could be a strategy used by the producers to make Perry seem more in touch with those of her target audience.

The video has many small narratives throughout the first narrative we are introduced to is a young boy and girl with their parents fighting. At first both the girl and the boy look incredibly scared, this is shown through a pull focus shot as at first you see the parents fighting, and the young boy is out of focus. Later the focus pulls so you can see the young boy’s face and you can see that he is scared. However, after you see the fireworks coming from his chest, he gains the confidence to try to stop his parents from fighting so that him and his smaller sister don’t have to be scared any longer. The next narrative you see is the one of the girl sitting at the pool too scared to jump in. Although the actor is trying to play it off to her friend as being okay with the fact she doesn’t feel comfortable with getting in this pool, it becomes clear that she isn’t as the camera shoots a close up on her face. However, after the ‘spark’ is lit inside of her, she jumps in, and the shot is in slow motion showing that she doesn’t entirely care what people think of her any more. The next narrative you see is the narrative of the patient in the hospital. She starts in a dark and gloomy room, and then she gets the confidence to wander outside, and it’s at the doors of the hospital she was the first to see the fireworks from the Katy Perry video. Another narrative we see is of the boy in the club, who is clearly into another boy that is in the club, yeah he doesn’t have the confidence to approach this guy. However, when the fireworks begin to come out of his chest he is finally confident enough to approach the guy across the bar. The significance of the short narratives is that the viewer gets to see the overall effects of being who you are and how you shouldn’t be afraid; which is a common theme that Katy Perry reinforces throughout the video.


The overall message of this video what Katy Perry is trying to show to her target audience, which would most probably be teenagers, specifically girls, is that they just need to light up a little spark that they all have inside of them in order to boost their confidence. This is shown mainly through the last scene in the video; so after the video has been progressively getting more vibrant, the end scene shows a lot of different people dancing around Katy Perry in the formation of a firework. Katy Perry is stood at the centre as all of these people dance around her, this signifies the importance that she holds and how she is the one that has set these people free from all of their insecurities. Also the use of low angle shots at the end further signify the importance that Katy Perry holds, as she is singing down to the camera. Which could show that she is the ultimate powerful force that can be the main thing to boost her fans’ confidence.

Sunday, 8 October 2017

60 Second Movie






















This is a 60 second movie I have created using the set brief that we were given to work from. The set brief asked us to use 5 different camera shots, 2 different camera angles and at least 2 camera movements. It stated that we should have also used either diegetic or non-diegetic sound (or both).

Within my movie I have used a selection of 18 camera shots and 14 camera angles and movements; with this movie, I do believe that I was focusing more on the cinematography side of movie making rather than making something that was scripted. The camera shots I used were mainly long shots, mid shots and close ups. My movie opens with a long shot where I am tracking after my actor, the reason I have opened up with this shot is because I wanted to incorporate my actor, whilst also establishing my set location. I decided to take a walk through various cornfields during the middle of the day, as this is when the sun will be highest in the sky meaning the lighting of my videos will be perfect. I also edited my movie with non-diegetic sound and at first, during the editing process of my movie, I did try to edit my videos to the beat of the music. However, I believe this is a skill I need to develop with more practice using Premiere Pro. I also chose to keep each of my scenes very short limiting them to a few seconds each. The reason I decided to do this is because I wanted the movie scenes to switch regularly in order to show to my viewer that it is a very upbeat video; so I believed that fast scene changes were the best way to do this.

If I could create this movie again I may use a wider range of camera shots and angles. Also, I may try to make it much longer, possibly changing the location where it is shot more than once within the video. Also, I believe that if I could do another movie, I would try to come up with a storyline and script it, because although I believe it was important for me to look at the more cinematography aspects, I believe I should actually try to make a film and include things like character building and a plotline

Newspaper Ownership in the UK

News UK, Trinity Mirror and DMGT are believed to own 71% of national newspapers. Lord Rothermere owns 27% of newspapers (The Mail/Mail o...