Media Language: Stereotypical Representation

Dirty Harry Movie Poster

Olympus Has Fallen Movie Poster

Focus Movie Poster

James Bond Movie Poster Assessment

This is a movie poster that was created in order to advertise the new James Bond movie, Spectre. This movie poster was created by the movie industry, but it was created by IMAX, which is a media institution within the industry as a whole, I know this because at the bottom of the poster the IMAX logo is present. IMAX is a Canadian Theatre company which mainly designs and manufactures IMAX cameras and projection systems it also helps with film development, production and distribution to IMAX theatres worldwide. Another institution that also helped the production of the movie is Metro-Goldwyn-Mayer (MGM) which is a corporation that is mainly focused on the production and distribution of feature films. Spectre had roughly a $250 million budget, suggesting that it is a movie that IMAX and MGM know is going to gross a lot when it is released otherwise they maybe wouldn't have poured so much money into it. This proved to be true as in its opening weekend alone it made over $70 million and it had still only been released in the UK. Its overall box office earnings were $880.7 million, which proves that the James Bond movies won't be dying out anytime soon. 


The movie poster denotes James Bond, as played by Daniel Craig, standing in quite a dominant, alpha male stance; he has Madeline Swann, played by Léa Seydoux, who is the main Bond Girl throughout the movie, standing behind him somewhat, inferring that he is going to be her protector for the duration of the movie. The representations of men and women in the poster are quite stereotypical, as the woman is shown as reliant on the man for her protection, and it seems as though he is more than happy to give it in order to flatter his own ego. 


The movie posters has a few links to guns within it; Bond is holding a gun, both of the '007' letterings in the poster form into a gun at the end and also the title 'Spectre' is the name of a gun within itself. Which connotes to a viewer that Spectre is going to be a movie that is packed with action, as many action movies of today incorporate guns. You could also come to the conclusion that it is an action movie from the clothes that they are both wearing, they both seemed to be dressed incredibly formal, which is usually the cliched look in most secret agent movies, but it allows you to assume that they both hold some importance within the movie.

The '007' lettering they are standing in front of seems to have a stretched blur running throughout it, yet on the number '7' the only clear part is of the man wearing the skull mask. This could suggest that he will play a key role throughout the movie; skulls are usually used to signify death which could mean that this is the main antagonist throughout the movie and he may cause a lot of problems for James Bond. 

The '007' logo is also repeated twice in the poster, which could be a marketing strategy so that we see more of the '007' logo it will stay at the back of our minds and we will always remember the brand that they have built off of the incredibly successful franchise; next time we see the 007 logo we will immediately think of James Bond and depending on our views on this movie, or the previous movies, we will decide if we are going to watch it or not. 

History of the Online, Social and Participatory Media

1969- The UCLA (University of California, Los Angeles) put out a press release introducing the public to the internet on July 3rd. UCLA Professor, Leonard Kleinrock, sent the very first message over the ARPANET, which was the network that became the base of the Internet.

1971- The first form of electronic mail is developed by Ray Tomlinson; he is a Cambridge Computer Scientist. He decided to use the @ in order to distinguish the difference between the sender's name and the network name in the email address.

1973- Bob Metcalfe creates the Ethernet cable in order to connect computers together over quite a large distance.

1974- A commercial version of ARPANET, also known as Telenet became the first Internet Service Provider.

1975- Microsoft is created by Bill Gates and Paul Allen after they read an article about the Altair 8800 microcomputer. Gates and Allen then got in touch with MITS, which was an American electronics company,and offered their services to write a new version of the new BASIC (Beginners All Purpose Symbolic Instruction Code) programming language.  Microsoft's Website

The Altair 8800 microcomputer

Bill Gates and Paul Allen

1976- Apple is founded by Steve Jobs, Steve Wozniak and Ronald Wayne in the garage of Jobs' parents home.
The first Apple computer would then be released in April 1976, it was hand built by Steve Wozniak and the idea for sale came from Steve Jobs. Apple's Website

Apple's first creation, the Apple 1

1977- Dennis Hayes Dale Heatherington released the 80-103A Modem. The Modem became a popular choice for home users to connect to the internet to get online.

1989- First commercial Internet Service Provider in the US known as 'The World' was the first Internet Service Provider to be used on what we know today as the Internet.

1985- Windows 1.01 was created.

1990- Tim Berners-Lee develops HTML (HyperText Markup Language) which is used to create page son the World Wide Web.

1991- Tim Berners-Lee introduces the World Wide Web to the public. There have been many people that have helped the Internet become what it is today, but without the World Wide Web this would not be possible.

1993- Mosaic s the world's first graphical World Wide Web browser, developed and released by the NCSA with the help of Marc Andreessen and Eric Bina. The internet browsers we use today like Internet Explorer, Chrome ns Firefox got their inspiration from Mosaic.

1994- The Whitehouse launches its website. Their Website
1994- Amazon is founded by Jeff Bezos, it first started as an internet bookstore and then it eventually started to sell DVD's and CD's.
1994- Yahoo is founded by Jerry Yang and David Filo, it was well known for being a web portal and its emailing service.

1995- Java and JavaScript are developed and released. Java is a programming language developed by James Gosling and others at Sun Microsystems. It is believed that Java is a key software to help us create internet applications and software programmes.
1995- eBay is founded by Pierre Omidyar and it soon became one of the largest online auction sites in the world.

1996- Approximately 45 million people are using the internet, with roughly 30 million of those in North America, 9 million in Europe and 6 million in Asia/Pacific.

1997- Internet traffic records are broken as the NASA website broadcasts images taken by Pathfinder on Mars.

Images from the Mars Pathfinder

Images form the Mars Pathfinder

Images from the Mars Pathfinder

1997- Netflix was founded by Reed Martins and Mark Randolph, the initial plans for Netflix were for it to be a mal DVD provider and renatl service. In 2007 t began to offer online streaming for its videos on demand and as of now it is present in 190 countries. Later on in 2013 Netflix expanded into film and television production and it's first original series was House of Cards.

1998- Google is founded by Larry Page and Sergey Brin while they were studying for their Ph.D's at Stanford University

1999- College student Shawn Fanning invents Napster which started out as a website which allowed people to swap music online.
1999- The number of internet users worldwide reaches 150 million by the beginning of 1999.

2001- Napster gets sued as it is believed the company is violating copyright laws and is ordered to stop distributing music. As a result of this it changes to a subscription service.
2001- Wikipedia is created, it is a free online encyclopaedia that allows anyone to edit its articles.

2003- Apple Computer introduces Apple iTunes Music Store, which allows people to purchase songs for 99 cents each.
2003- MySpace was launched after several eUniverse employees with Friendster accounts saw potential in its social networking feature. They then decided to mimic the popular features of the website, 10 days later the first version of MySpace was created.

2004- Facebook was founded in 2004 by Mark Zuckerberg, it was originally limited to Harvard University but the site was soon expanded to other Universities around the Boston area and Stanford  before it went global.

2005- Youtube is launched by three PayPal employees, Chad Hurley, Steve Chen and Jawed Karim. The first video published on Youtube was titled 'Me at the zoo' and it was a video of Jawid Karim at San Diego Zoo.

2006- There are more than 92 million websites online.
2006- Twitter was founded by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams. Dorsey tweeted the first message saying 'just setting up my twittr' and soon after it became one of the biggest social media sites f the modern day.


First ever tweet

2006- Spotify was founded in Stockholm, Sweden by Daniel Ek and Martin Lorentzon. Spotify launches to the public in 2007 and grows in popularity as the amount of music to stream on the site increases, making it one of the biggest music streaming services in the world.

2007- Tumblr is founded by David Karp it is a microblogging and social networking site. Tumblr was created as Karp was interested in a site called tumblelogs, and was waiting for an already established blogging website to incorporate tumblelogs into it as it was a more fun way of blogging. After a year of waiting no one had done it so Karp and developer Marco Arment began working on their own platform and then Tumblr was created.
2007- Apple releases the first iPhone in the US and it was the first smartphone designed and marketed by Apple. It was unveiled by Steve Jobs on the 29th June 2007.

2008- Facebook becomes the most popular social networking site, taking the top spot from MySpace which was number one since 2006.
2008- The app store opens via iTunes.

2009- When Michael Jackson dies Twitter servers crash as users send 100,000 Tweets per hour.

2010- Instagram is launched by Kevin Systrom and Mike Krieger on iOS as a free mobile app where you can share photographs

2011- Snapchat is launched by Evan Spiegel, Bobby Murphy and Reggie Brown who were students at Stanford University, it was originally called Pictaboo, but after fights happened within the group of friends they changed the name to Snapchat.













Sources:

http://www.newmedia.org/history-of-the-internet.html?page=5

https://www.infoplease.com/science-health/internet-statistics-and-resources/internet-timeline

https://www.infoplease.com/science/timeline-social-media

https://www.lifewire.com/top-social-networking-sites-people-are-using-3486554

https://www.computerhope.com/issues/ch001016.htm

Me And The Media

My relationship with the media consists of me spending most of my time on social media, watching tv and videos on sites like Netflix and Youtube.
The main social media sites I like to use are Instagram and Tumblr, and I spend quite a lot of time on these sites and the other pages they link me to like Buzzfeed.

Tumblr                                   Instagram                              Buzzfeed

I prefer to watch my TV shows and Movies through sites like Netflix and Amazon Prime Video, when I'm not using social media I will most probably be using one of those two. My favourite movie genres are most probably Action and Horror, and one of my favourite movie directors of all time is Quentin Tarantino. My favourite movie he has directed is most probably Pulp Fiction. The reason I prefer platforms like this is because I like to watch my TV shows all at once, and I prefer to watch whole box sets at a time.

check out his filmography

Quentin Tarantino