James Bond Movie Poster Assessment

This is a movie poster that was created in order to advertise the new James Bond movie, Spectre. This movie poster was created by the movie industry, but it was created by IMAX, which is a media institution within the industry as a whole, I know this because at the bottom of the poster the IMAX logo is present. IMAX is a Canadian Theatre company which mainly designs and manufactures IMAX cameras and projection systems it also helps with film development, production and distribution to IMAX theatres worldwide. Another institution that also helped the production of the movie is Metro-Goldwyn-Mayer (MGM) which is a corporation that is mainly focused on the production and distribution of feature films. Spectre had roughly a $250 million budget, suggesting that it is a movie that IMAX and MGM know is going to gross a lot when it is released otherwise they maybe wouldn't have poured so much money into it. This proved to be true as in its opening weekend alone it made over $70 million and it had still only been released in the UK. Its overall box office earnings were $880.7 million, which proves that the James Bond movies won't be dying out anytime soon. 


The movie poster denotes James Bond, as played by Daniel Craig, standing in quite a dominant, alpha male stance; he has Madeline Swann, played by Léa Seydoux, who is the main Bond Girl throughout the movie, standing behind him somewhat, inferring that he is going to be her protector for the duration of the movie. The representations of men and women in the poster are quite stereotypical, as the woman is shown as reliant on the man for her protection, and it seems as though he is more than happy to give it in order to flatter his own ego. 


The movie posters has a few links to guns within it; Bond is holding a gun, both of the '007' letterings in the poster form into a gun at the end and also the title 'Spectre' is the name of a gun within itself. Which connotes to a viewer that Spectre is going to be a movie that is packed with action, as many action movies of today incorporate guns. You could also come to the conclusion that it is an action movie from the clothes that they are both wearing, they both seemed to be dressed incredibly formal, which is usually the cliched look in most secret agent movies, but it allows you to assume that they both hold some importance within the movie.

The '007' lettering they are standing in front of seems to have a stretched blur running throughout it, yet on the number '7' the only clear part is of the man wearing the skull mask. This could suggest that he will play a key role throughout the movie; skulls are usually used to signify death which could mean that this is the main antagonist throughout the movie and he may cause a lot of problems for James Bond. 

The '007' logo is also repeated twice in the poster, which could be a marketing strategy so that we see more of the '007' logo it will stay at the back of our minds and we will always remember the brand that they have built off of the incredibly successful franchise; next time we see the 007 logo we will immediately think of James Bond and depending on our views on this movie, or the previous movies, we will decide if we are going to watch it or not.