Shelter Print Advertisement

Visual Narrative

• What is happening to them?
• What issues are they having?
• Why are they at risk of homelessness?

Colour

• The photographs seem to be dominated by darkness (dark background, their eyes are also dark)
• The red copy that is over their face suggests anger and frustration. It is in all capitals and bold, and due to it being in first person, it suggests they are saying this with anger and desperation. 

Rule of Thirds

• Their faces fill the advertisement, there eyes are the focal point, it is the first thing you are drawn to as they hit the top two points on the grid. 

Camera Shots

• Extreme close-up of the face, which are lit from the front, allows the viewer to see the looks of desperation on all of their faces. 
• The fact they are all different people seen in a position that is the same suggests that homelessness could happen to anyone at any given time. 

Copy

• The copy over their face conveys a different issue for each of them, but then underneath there is a copy in white which is Shelter offering a solution. The copy in red has a very angered vibe, yet the one in white seems very calm, which suggests the help shelter will provide is something that will calm them.