The Big Issue Key Words

Ad Revenue- Companies will pay Advertisement Revenue in order to have their product/service advertised in The Big Issue.

Articles- A piece of writing covering a particular subject.

Audience Appeal- The way the magazine is structured in order to appeal to their target audience.

Cost- The price amount of money a customer will pay for the magazine.

Cultural and Political Awareness- They write articles based on what is currently happening culturally and politically.

Culture- The arts (Music, TV, Film, Art, Theatre)

David v Goliath Narratives- A story where a ‘down trodden’ group will fight corporate giants.

Editor in Chief- Someone who oversees the production of content.

Editorial Content- The content of the magazine.

Editorial Opinion- The journalist writing the articles weighs in with their own opinion.

Emotional Fulfilment- The satisfaction of helping someone who needs it, which customers of The Big Issue get.

Front Cover- The front page of a magazine which highlights the key areas which will be covered within the publication.

Guest Columnist- Someone who has written a column for the magazine that doesn’t usually write for them, usually a celebrity/politician.

Hybrid Genre- Contains articles relevant to news, culture, editorial opinion and interviews.

Ideological Beliefs- A set of social or political beliefs within a culture.

Ideology- Ideas and ideals which will be key in forming economic and political beliefs.

Independent Publication- The Big Issue isn’t owned by another company, it is produced independently.

Institutional Factors- Factors of sales which The Big Issue Company Ltd will control when it comes to the magazine (target audience, editorial content, structure etc)

Intertextuality- One form of media (Movie, TV show, Music, Book etc.) which is referenced in another form of media.

Interviews- A celebrity will answer the questions of a reporter and it will be published in the magazine.

John Bird and Gordon Roddick- The founders of The Big Issue.

Key Appeals- Components which are the most appealing to an audience.

Language Code- The level of language used within the articles. For The Big Issue their target audience are mainly educated middle class people therefore it would be at a higher level.

Low Production Values- The cost at which the magazine is produced, to ensure The Big Issue is cheap to produce therefore it is cheap for the vendors to purchase.

Magazine Sales- The amount of magazines sold and the amount of revenue acquired from them.

Modes of Address- The language codes used within articles. The Big Issue is usually more complex and aimed at educated individuals.

News- A report on the current affairs of the world.

Not-For-Profit Organisation- A business that is not interested in profit, and any money that is made will usually be delegated to the charity in order to help their cause.

Passing Trade- The Big Issue is usually sold to people who are just passing by a particular area.

Primary Target Audience- The Big Issues target audience is ABC1, socially aware professionals aged between 25-44. This is the demographic that The Big Issue aims it’s magazines at.

Public Service- Offering a service that will benefit the community, The Big Issue is trying to eliminate homelessness.

Published- After something has been fully produced and is free to be purchased and viewed by the public.

Rogue Traders- People who acquire the magazine at no cost to then sell it and keep all profits to themselves.

Socially Aware- The Big Issue is aware of main problems or events within society to support the fact they are left wing.

Start-Up Capital- Money raised prior to the opening of the business to get it started.

Target Audience- The Big Issues target audience is ABC1, socially aware professionals aged between 25-44. This is the demographic that The Big Issue aims its magazines at.

The Big Issue- The name of the magazine which is a platform designed to allow people in poverty to earn an honest living.

The Big Issue Company Ltd- The private company which produces the magazine and invests in other charities such as The Big Issue Foundation.

The Big Issue Foundation- The charity that receives any profit made from The Big Issue.

Vendors- People who are living in poverty who sell the magazine as a means to earn money.

Weekly Circulation- The amount of magazines sold per week.