to see how The Guardian has evolved over time.
Steve Neale's genre theory states that a media product use generic codes and conventions which are will be similar among most products, which forms a genre. He then argues that genres are not something which will remain consistent and that they will evolve over time with the audiences.
This theory could be proven due to the fact that newspapers all have the same conventions (masthead, a headline, photographs etc.). However, these different conventions will change over time to fit the audience which is consuming the paper. An example of newspaper evolution could be with The Guardian, and their article as they are looking back on how their paper has changed over the years it has been running. It showed that in the 1890's, when The Guardian first started as a paper, the conventions used within it were much different to those used within it now. This could all be due to the fact that technology is constantly being reformed, with new elements of technology being discovered all the time, therefore, readers will expect to see different things on media texts. For example, the first edition of The Guardian which was released in the 1890's, didn't include things like colour or photographs in it, which is something that we expect to see in a newspaper today. However, that is all due to the fact technology has reformed, and therefore, set new standards of what we expect to see. Therefore, this proves Neale's theory correct as although The Guardian fits into the quality press, broadsheet genre, it has changes along with its audience.
No comments:
Post a Comment