NSPCC Advertisement Notes

Visual Narrative:

• Why are they so sad?
• How can I help them?

Colour:

• All the colours are dark/ photographs are in black and white, gives it a solemn mood
• The NSPCC's green is used/ It is immediately associated with the NSPCC

Camera Shots:

• Mid shot of 4 different children that are all being abuse just in different ways
• Direct gaze
• The 4 children show that it is possibly happening to a lot of children, as there is variation- boys, girls and different ethnicity's

Copy:

• States how each child is being abused in bold, capital letters above their faces
• 'Stop abuse now give £2 a month' suggests that if you donate you will single handedly stop child abuse.